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Everything you need to know about Caricatures

Everything you need to know about Caricatures

Most Indians will relate to the cartoons of the common man by RK Laxman published in the Times of India, and the political cartoons that adorn the cover page to engage the readers, and present them with “News of the Day”. 

If we look carefully, it is easy to notice that the increasing popularity of caricatures stems from our ability to relate to them at a subconscious level.

As kids, it used to be fascinating to see large-headed, tiny body versions of so many renowned people from politicians to movie stars and recognize them despite their weird shapes. Most of us found out only much later, that this particular format and style is known as Caricature. In this article, I attempt to answer some of the questions you might have about caricatures. Let’s start with the basics.

Concept Digital Caricature for a client where the client wanted us to portray them as Shiva, and Parvati. 

 

Shiva parvathi  digital caricature - gifts for couples

What is a caricature?

A caricature is a picture, description, or imitation of a person in which certain striking characteristics are exaggerated in order to create a comic or grotesque effect.

If you too skipped through the dictionary definition, let us understand it in simpler words.

A caricature is a drawing of a real person with features dramatized absurdly to entertain or make fun of (all in good humor) of the person so drawn. Some ways for dramatization are an oversized nose, squinted eyes, really large or too small lips, etc.

In the words of caricaturist Greg Bigoni, “A caricature gets to the essence of who someone is and not just what they look like, but what their personality is”.

Concept caricature we made for a client who wanted a unique Mother’s day gift. 

Customised Caricatures - Unique gifts for friends

How are caricatures made?

If you look at any caricature you’ll notice a pattern. In every caricature pretty much all of the features of a person’s face or body are artistically modified, yet one can still recognize that person, and this is something that makes the art of drawing a caricature so unique. 

One key element of drawing a good caricature is the ability to truly observe the key characteristics that define someone’s face. This is what is referred to as likeness. In other words, when we see a person, we see them just as we know them but a caricature artist can notice highlighting features of a person.

When caricature artists draw a person, they exaggerate the most prominent features and reduce the size of other features, bringing, even more, focus on the features they want to highlight. These along with a fine knowledge of how to balance overall distance, angle and proportions are few secrets of drawing caricatures.

Along with facial features, caricature artists also make use of how a person is shaped or holds them if they have any distinct props from tattoos to anything they carry with them in making the caricature really identifiable. Think of Abraham Lincoln’s Stovepipe hat, Mahatma Gandhi’s round spectacles, or Charlie Chaplin’s mustache. Staple associations like these, act as great props for fun caricatures.

Concept digital caricature we made for a client whose friend is an entrepreneur, and he wanted to surprise him with something really unique. 

Forbes Magazine themed Caricature - Personalized Caricature

What are the various types of caricatures?

While caricature as an art form is centuries old, there isn’t a standard form of classification of different types of caricatures. Here we will talk about two methods of classifying caricatures; based on style and based on the method of execution:

Classification based on style:

Portrait or definition This type of caricature relies on knowledge of sophistication of making a portrait and combining it with the knowledge of creating comical effect through inflation and deflation of features.

Satire This form is most commonly used in political cartoons. It makes use of not just physical or personality traits but also draws attention to statements by such politicians. The purpose of such caricatures is more often than not to bring attention to political issues of the time.

Grotesque – As the name suggests, in this style, the face of a person is unnaturally distorted to make it look ugly. Grotesque art was the earliest form of distorted drawings which evolved later into caricatures.

Classification based on the execution method:

Traditional Caricatures This is how caricatures started and charcoal, pencil, pen, and ink drawings were the methods that were used. These are the tools that are used by street artists across the world for an instant sketch. So next time, when you visit Paris, remember to ask the artist if he is going to draw a portrait or a caricature of you 😉

Digital Caricatures– Graphics programs like adobe illustrator are numerous drawing tablets are becoming more and more popular these days. Digital caricature comes with the advantage of offering richness in color and feel of caricature making them an excellent option for gifting your friends or as digital wedding caricature invitations.

How much time does it take to make a caricature?

The old idiom, “The devil is in the details”, does not have a better suitor than this question. A professional caricaturist can make a sketched caricature of a person’s face in even under 5 minutes. However, the more details you add like body structure, surroundings, colors, etc., the longer it can take. 

A hand-painted caricature with portrait-like details can take as much as two days. In short, it boils down to the intricacies of each piece that is being made.

What is the process of getting a caricature made?

There are two ways in which an artist makes a caricature –

1. Live Caricatures – Live caricatures are drawn for a live audience in real time. Live caricatures are less common and you’ll see street artists only in very few cities and tourist spots. Live caricatures are a hit or miss experience for most people because you can not check the artist’s previous work.

Working on Live caricatures is very challenging for the artist, and usually, live caricature artists are hired for corporate events and weddings.

2. Drawing a caricature from a picture, and presenting a custom theme – Most caricature artists these days practice creating caricatures in their free time where they are free to think and act creatively on a project without the constraint of time, and expectations.
For example – When you select an artist from us at Stoned Santa there is a certain process the artist will follow to bring life to the ideas as specified by our clients –

  • Our caricature artist requests reference pictures of the subject, ideally clear front-facing pictures with a clearly visible face, and other facial features

  • Based on the picture received, and the desired theme in which the caricature is to be made, the artist recommends suitable styles, and color combinations best suited for the provided story, and reference pictures.

  • Once the artist starts working, they share the work in progress with our clients, and we seek feedback to further improve the caricature.

  • Post completion, the work is shared with the clients, and upon approval, the digital files are shared with the clients. 

How to hire a Caricature artist?

If you are thinking of getting a birthday caricature to poke your frenemy at work or a digital wedding caricature for your special day, you can find a caricature artist that suits your requirements and pocket at Stoned Santa.
There are many independent artists who can draw one for you as per your specification, but Stoned Santa makes it very easy to find a reliable and experienced caricature artist for you no matter which part of the world you need your caricature to be delivered.

If you want to hire a caricature artist from Stoned Santa, all you need to do is fill up this form, and our gifting experts will reach out to you.

how to order couple caricature

What is the cost of a caricature?

Art is subjective and so are the prices for any art piece. As vague as it may sound the prices of a digital caricature are dependent on factors like – 

1. The number of people or characters to be drawn – This includes humans, pets, and any other objects such as monuments, and buildings that are to be drawn with precision, and care.

2. Experience & Work Portfolio – Senior artists with years of experience, and expertise may charge 10 times than that of a beginner who’s just begun their journey as an artist. There are many caricature artists in India, and the costs vary dynamically from artist to artist.

3. The style to be chosen – Physically made caricatures cost more than digitally made caricatures. Often, the artists offer varying levels of detailing in their caricatures, which is a big factor in determining the costs.

4. Time Required – If clients have an urgent requirement, in such cases the artists usually charge a higher price, but if the timeline isn’t a problem in such cases it’s easier for the artists to accommodate their requests, and the artists usually offer discounts. 

couple caricature frames

Usage of caricatures

A caricature is a historical form of art. Caricaturists have been using this form to draw attention to political issues through political satires and to show their admiration of people they admire across fields. 

From being used as a medium by artists, and poets to voice people’s opinions on newspapers, and magazines to being used as digital wedding invites, and gift for bosses, Caricatures as an art form has evolved to cater to the gifting requirements of individuals, and companies. 

At Stoned Santa, we help you create unique caricatures that are designed as per your choices, in the timeframe that you desire.

Book your personalized caricature only at Stoned Santa.

Looking for the perfect gift?

Look no more, our gift experts will get in touch with you and help you with all your requirements.

 

Stoned Santa

Personalize your gifts like never before. We provide handmade art and make sure we incorporate your tiny memories to create a unique gifting experience for you.

Interview with Rohit Chari, Red Canvas Studios

Interview with Rohit Chari, Red Canvas Studios

Born and brought up in Goa, Rohit Chari is an illustrator, artist, and artpreneur who runs Red Canvas Studios, a venture he started in 2016. In this creative studio, ideas come to life in art on different canvases such as walls, frames, and memories. 

Rohit started playing around with sketches early in his school days where he’d draw, doodle, and soon enrolled into a full-time fine arts course where he learned traditional art forms and techniques in a formal setup. Today Rohit caters to special art commissions where he draws beautiful caricatures, paints on walls, has his line of merchandise; in short, he’s found his passion and made a living out of it. 

In this interviews, Parth interviewed Rohit, where they talk and explore the world of being an artist, an entrepreneur, and suggestions for the fellow community of artists and creators.

Rohit Chari Skateboarding Caricature artist

Story of your first customer? 

Well, the first few projects were majorly for friends, and I did them for free. But the first paid project came to me instead as a surprise. I had made a digital caricature for a photographer friend, and I think after minutes of it posting, it went viral in our little friend circle. 

Everyone wanted to know who made this caricature, and there I was flooded with requests, most of them free, but some of them translated into orders, and that’s how I kickstarted my Freelance career as a Digital Caricature artist. 

Freelancing and the early challenges 

Underpricing and not being able to strike that early balance where I get quality clients who pay decently. I think the first few paid projects, I was underpaid, but then I guess that’s all a learning process. 

When I realized I was charging lesser, I decided to increase my prices, but then the clients stopped coming in. With time, I reached a sweet spot where the clients are comfortable, which allows me to be satisfied. I think the sweet spot of pricing your art “just right” can be determined only by talking to customers, and this process takes time. 

How do you explain Digital Art to your customers?

I was introduced to digital art years after graduating with a degree in Art, so I am very empathetic to my customers when I explain to them about Digital Art or Digital caricatures to help them understand and appreciate the process of creation. 

Many people think making caricatures digitally is when the artist uses some apps or simply traces it, but that’s not how it works. Usually, when I encounter clients who do not know much about Digital Art, or the creation process, I educate them first about this art form because this helps set the expectations right and makes the process of creation and approval smoother. 

I walk my customers through the process, share the work in progress pictures with them, answer their queries before starting work; I think this has many advantages, and the client’s chances of negotiating to go down significantly.

 

Boy Caricature by Red Canvas Studio

How do you price your digital caricatures? 

I decide the cost of my caricatures based on the combination of the following factors, and a lot of times, if the order is to required urgently, there’s an added cost. 

    1. The number of characters – A lot of my customers think that the price of caricature quoted can include as many human figures, but that’s not how it works. Therefore one of the criteria for deciding the price is the number of people/characters drawn.

       

    2. The caricature style – Is it the Realistic Caricature or Flat(2D) Caricature? It takes me more time to work on the realistic caricature. Therefore this one is charged higher.

       

    3. Background – Clients often demand unique backgrounds, such as the Eiffel tower, or the Taj Mahal, or other requests, and to accommodate such requests, I charge extra.

      In India, it’s a little tough to find clients who will not negotiate and respect the price you quote, but it’s so much easier with foreign clients, and I can charge them higher too. 

Drawing a celebrity caricature vs. Drawing for customers 

With celebrities, I have the freedom to experiment, exaggerate, and let my creative juices flow, but I have to be very careful with client projects. People want to look cute but not funny. 

I think there’s a nice balance, where I get paid for the commissioned work I do and the time I have left after such projects; I experiment, play around with colors, strokes, and let my ideas flow without being constricted by the client’s expectations. 

(Rohit has created fan art versions of famous Netflix TV shows like – Money Heist, Scared Games, etc.)

 

Wall Murals vs. Digital Caricatures 

I like both forms of art – Making digital caricatures and murals, both of their unique charm, and I thoroughly enjoy working on both mediums. 

Still, the outcome of completing a mural is much more gratifying than a caricature, primarily because of the heavy hard work required to create a mural. 

First, we prepare a design based on the input given by the client and then get the digital design approved; post this, the digital design is transposed to the wall. This process from idea to execution takes 3-4 days, or more, depending on the size of the wall. But I love working on murals. I usually start early and work in sprints to finish it as per the agreed timelines. 

When the project is big, I collaborate with other artists, and it’s fun working on such projects.

Wall mural by RedCanvas Studio

How do you feel when people compare your work with other artists? 

I’ll be honest, early in my career, I’d get offended easily and react, saying, “if you like their work, go buy from them,” but now I try to explain to them the reason for the difference and explain to them my art process. 

Other Hobbies? Skateboarding? 

Well, I love to skateboard, and I represented my state in Skateboarding back in the days, and I think I found a lot of artists from the skateboarding community. Skateboards are usually hand-painted, uniquely communicating what the owner wishes to with colors and visuals. 

 

I’ve got many gigs because of the community, and I think having a hobby is an excellent release to your creative juices, but in a different environment.

 

ayushman khurana caricature

Future Aspirations

I aspire to work with more prominent brands where my skills are tested. I meet fellow creators, and I learn and grow while doing so. I have worked with some very famous brands in the past, and I look forward to working with more brands as I grow as an artist. 

Advice to fellow artists in the community 

Digital art is comparatively easy when you are tracing it, but I would strongly recommend against it. Try to draw it manually instead of tracing, and it’ll help you in the longer run. 

If you want to draw caricatures, don’t immediately jump into drawing caricatures. Start by drawing portraits; it’ll help you understand the human face anatomy better. Once you’ve mastered that part, it’s easier to play around with human facial features to make fun caricatures. 

Closing Notes

Rohit concludes the interview by saying, “I would just say, support all the artists, because this is a small business we are into, but when the audience supports us, we can prosper. And I would request you to respect the artists, try to understand them, and value their efforts.”

Looking for the perfect gift?

Look no more, our gift experts will get in touch with you and help you with all your requirements.

 

Stoned Santa

Personalize your gifts like never before. We provide handmade art and make sure we incorporate your tiny memories to create a unique gifting experience for you.

How to manage finances – Income, and Expenses for an Artist

How to manage finances – Income, and Expenses for an Artist

How to manage finances – Income, and Expenses as an Artist

While building Stoned Santa, I had the opportunity to interact with 1000s of artists who come from different backgrounds and specialize in different art forms – Caricatures, Illustrations, Handicrafts, Portraits, and many more.

One thing that remained constant throughout was their struggle to manage and deal with managing their finances, and keeping a track of their income, and expenses.

I think I have hardly met any artist who claims to have their financial management in check with a structured way to approach, and I am writing this article in the hopes that it will help someone.

This blog is a detailed account of how artists can track and manage their finances, and business operations using one of the best free tools I have come across – Refrens.

Although the company provides for a lot of great tools that can take care of a business’s finance management needs end to end, in this blog we will cover 3 key tools provided by Refrens that are vital for a business to operate – 

  • Invoicing – Creation of professional invoices 
  • Expense Management – Recording Expenses, adding vendors, etc
  • Payments – A gateway to accept payments(international & national), & a tool to track income, cashflow & expected income 

Invoice Generation 

Many artists would relate to this feeling of sending out payment requests over Whatsapp, or email, and then losing track of the payment, and the corresponding documentation related to a deal or order they have served. 

With Refrens’s invoice creation tool, one can choose from multiple design templates for invoices, and create invoices on the go. 

free-invoice-template-refrens

Following is a snapshot from my Refrens dashboard that gives me an overview of the following details – 

Invoices_Management_Refrens

Invoices_Management_Refrens

  • Total number of invoices 
  • The total amount of invoices amount due 
  • Payment received, Amount due 
  • GST amount – To be paid to the government 
  • TDS – Tax Deducted at Source 

The best part about generating an invoice from Refrens is that you can send out the invoices to the customer, and the dashboard allows you to monitor the following important details – 

  • Invoice details – Date of invoice generated, Due date
  • Status of the invoice – Paid, Unpaid
  • Invoice status – Unread, sent, unsent, etc 

The powerful dashboard provided by Refrens allows you to keep a track of all your invoices, and information related to it at one place which makes it super convenient to track and manage. 

Expense Management

Expense_Management_Refres

Measuring expenses can become a hassle if it’s not done right, and believe it or not, but it is one of the most ignored aspects in managing finances by small businesses and freelancers.


There are 2 major types of expenses that occur when you’re running a business,

  • Fixed Expenses – These are recurring expenses that a business has to pay to keep the operations running – Salaries, Rent, EMIs are some examples of Fixed Expenses.
  • Variable costs – These may or may not be recurring. Example – Marketing expenses, costs incurred on shipping, etc 

Measuring expense is a breeze with the suite of tools provided by Refrens, and some of the key features of their expense management tool are as follows –

    1. Creation of expense & vendor reports – This implies that a business can not only track the number of expenses done by them, but segregate it vendor wise to truly understand where their money is being spent, and accordingly plan their expenses, or optimize them as per need.
    2. Easy management of all expenses at one place – More often than not freelancers, and small businesses have their expenses all over the place which is not only unproductive but can prove fatal when planning for growth. With the expense management tool by Refrens, it’s super easy to have all the records of expenses in one place that can be visualized using graphs through reports. 

Expense_Management_Features

 

Attached is a snapshot of how expenses are tracked in the tool, and the best part about this is all of this is GST compliant, and for people who struggle with GST have one less thing to worry about. The GST compliant expense reports allow a business to precisely measure the amount of money they can get back as GST input credit. 

Expense_Invoice

The dashboard allows you to keep a track of your expenses, and view them in real-time, and know their status – Due, Overdue, Paid.  

Payment Gateway

A payment gateway is a final integration that makes the entire suite of tools offered by Refrens a complete package for any freelancer or a business owner. 

The payment gateway allows people to collect all forms of payment – be it national or international, and in partnership with Cashfree, Refren’s payment gateway is super smooth to use, and its integration with its financial services. 

Payment_Gateway_Refrens

The payment gateway charges are one of the best offered by Refrens, which is as follows –
Domestic Payment : 2.9% + GST
International Payment : 4.9% + GST
Minimum charge per transaction: INR 25

All in all, if we look at the suite of tools provided by Refrens, then it is safe to say that it is the one-stop tool that freelancers, artists, and small businesses need to get their work going.

Signup for the amazing suite of tools here. 

 

 

Interview with portrait artist, Thakur Akhilesh Singh

Interview with portrait artist, Thakur Akhilesh Singh

Interview with Thakur Akhilesh Singh

Thakur Akhilesh Singh is a young artist from Hyderabad who creates vivid pencil and charcoal sketches. From landscapes to portraits, he covers a wide range of subjects for his sketches. He believes that no one is born with an inert talent, but with passion and hardwork you can achieve anything you dream of.

Let’s read more to find out what inspires Akhilesh to create these beautiful sketches.

Art can be perceived differently by different people. How do you perceive art?
Right from when I was young, I used to be praised for my artwork and told that I’m gifted with a  special talent. But, I refuse to believe that. My only gift is the passion that I have and I view my artistic abilities as a skill that I acquired over years.

Art made me realise what I’m truly capable of. Art helps us discover ourselves better. I will carry art with me forever.

Your sketches are so life-like, What inspires you to do these?
I have been sketching since I was a 4 year old kid. As I grew older, my interest only frew deeper. 

I had no clue about any drawing or sketching techniques when I started out. I used to learn by trial-and-error methods. However, I found my niche by experimenting with different media, this fuels my motivation and inspires me to get better. The key is to discover yourself, motivate yourself and then unleash your true potential.

Can you run us through your thought process while creating art?

I love exploring and working with different media. Depending on the kind of medium that I use, I decide the subject of my artwork. For instance, If I work with colour pencils or graphite pencils I usually draw hyperrealistic portraits and when I use charcoal, I usually try to sketch a subject with dark contrast. 

How have criticisms helped you shape your career?

 I consider myself to be very lucky as everyone around me has been extremely supportive, be it my family or friends. My teachers have also encouraged me and guided me, but never criticised. 

If my work is criticised in the future, I’m sure I’ll take it in good spirit and work on it.

How has your perception changed after sketching for such a long time?

Initially, sketching for me was just a way to kill my time. As a kid, when I had no studies and absolutely nothing to do, I would take a book and start sketching. But over the years, art has made me realize a lot of things in life.

It has helped me become a better version of myself. Art has taught me to not give up no matter how big the failure is. Art is not just self-expression, but an experience and a never ending process of learning.

How do you deal with creative blocks?

I think every artist faces creative blocks, and it is very important to experience because it helps you to adapt to it and then find a solution to overcome this. I face creative blocks often mainly because of my hectic academic schedule due to which I can’t devote much time to art. 

Being highly realistic and reminding yourself about your goals help me in overcoming creative blocks.

If you had to name one person to draw up all the inspiration from, who would that be?

Leonardo Da Vinci. He was not only the greatest artist of all time but also a great scientist. He was a reserved and withdrawn man, not concerned with glory, and yet absolutely sure of  his abilities. I’m highly passionate about science, art and music and a lot of other things just like Leonardo Da Vinci was. This is the reason why I draw my inspiration from Leonardo Da Vinci.

What advice would you give for the upcoming artists?

Explore, explore, explore. Do not hesitate to move out of your comfort zone. Do not think of the result, rather focus more on the process and have faith in yourself and what you do. Never think less of yourself, because you can literally be or do anything you want in life. Keep failing, falling but just don’t give up. Everything in life is a matter of choice. Be Grateful.

What are your thoughts on Stoned Santa?

To be honest, this is the first time ever that I’m expressing myself and my artwork to a larger audience. I’m really thankful to stoned Santa for this beautiful initiative, of helping young and budding artists like me and providing them with a platform to express themselves and connect with other great artists and inspire other people. 

Looking for the perfect gift?

Look no more, our gift experts will get in touch with you and help you with all your requirements.

 

Stoned Santa

Personalize your gifts like never before. We provide handmade art and make sure we incorporate your tiny memories to create a unique gifting experience for you.

Exploring the art of Mandalas with Swathi Kirthyvasan

Exploring the art of Mandalas with Swathi Kirthyvasan

Exploring the art of Mandalas with Swathi Kirthyvasan

Swathi Kirthyvasan is a UX-UI designer by the day and a mandala artist by the night, hailing from Hyderabad. She creates vivid and mesmerising mandalas that can satisfy the OCD in all of us. She believes that art is meditative and can induce mindfulness in all of us.

Read further to learn more about her work and what inspires her to create the stunning and luminous mandalas.

What is your definition of art?

Art is anything that helps me escape from the real world where I can have fun, paint and go crazy. It is also extremely therapeutic.

Do you practise art full time?

I am a UX-UI designer by the day at a startup in Hyderabad. I practise art in my free time. Although both my career and hobby are in the creative field, they are very different.

How were you drawn towards mandalas?

During my college days, I stumbled upon the front page of a magazine called Creative Gaga, which had a mandala drawn on it. Back then, I wasn’t aware that it was called a ‘Mandala’. I was instantly captivated by the design and the artform that I started trying out on my own. It was only after a friend told me that it was mandala, that I started researching about how beautiful and spiritual the art form is.

Do you believe that mandalas should have some element of free flow rather than perfect symmetry?

 It can be absolutely free flowing and need not be restricted to a grid or mathematical circles. You can always learn the rules and be free to break them. Mandala is an expression of how you feel, it can take any form or shape as long as you are enjoying the process of creation.

Which other artforms do you enjoy creating?

I like experimenting with watercolor florals, lettering and any form of abstract art.

What can one learn from your Workshops?

I conduct doodling and mandala workshops. I teach them how to draw the basic patterns, what materials to use, how to get inspired and give many references to try it on by themselves. It’s wonderful to see many participants come back with new work after attending the workshop.

Could you name a few artists that you get inspired by?

I cannot pick one or two artists as the art community as a whole is very inspiring. There are so many talented artists whom I follow who create beautiful mandalas, breathtaking landscape paintings and florals. Each artist has their own creative spark and I like to see how each of them interpret things differently.

Plans for the coming years?

I plan on taking up more commissioned projects along with conducting workshops. I am also planning on starting my own line of merchandise.

Do you connect with mandalas on a spiritual level?

I might not connect with mandalas on a spiritual level, but it is definitely meditative. It helps you shut yourself from the outside world and focus on just the art.

Advice to budding artists?

Draw your hearts out. Do it for the sheer fun of it. You should do it for the joy you get while making a piece rather than doing it for numbers and fame.

Looking for the perfect gift?

Look no more, our gift experts will get in touch with you and help you with all your requirements.

 

Stoned Santa

Personalize your gifts like never before. We provide handmade art and make sure we incorporate your tiny memories to create a unique gifting experience for you.

Meet Marzia Ali, an artist and entrepreneur

Meet Marzia Ali, an artist and entrepreneur

Interview with Marzia ali, an artist and entrepreneur

Marzia Ali is a versatile artist based in Hyderabad who specializes in resin, fluid, oil, space art and watercolor. She is also the founder of  –
The Duende Box “, which is the first art subscription box from India. She is known for conducting workshops all across the country to educate people and impart artistic skills. 

Here are a few excerpts from the quick chat that we had with her.

Every artist has their own definition of art. What is yours?

More often, we live in our minds than we do in the present moment, and I believe that art is an entirely different world where you can truly be yourself and live on your own terms. Art for me is a way to express freedom of the mind and soul.

Were you inclined towards art, right from your childhood or did you develop the passion over the years?

I grew up watching my mother paint. In fact, she is the one who made sure that I got involved in creative activities. Over the years, I tried my hands on different media and found my forte to lie in resin and fluid art.

How did you come up with the idea of – The Duende Box? How has the journey been?

The idea of Duende Box popped up when I realized that there’s not a single art subscription box service in India. Having been raised with the idea of – “If you don’t find something you need, be the first to innovate it”, I started it.

I began to collaborate with brands that produce art supplies in India and artists. As my business grew, I also launched my own products. Over the years, I have been approached by other companies to launch their art supplies. 

A good understanding of the market and my passion, had led to Duende box becoming the largest subscription box chain of India, and I aim to make it the largest subscription box in the world.

The journey so far has been amazing. I have learned so much and met so many talented people who have given me an in-depth knowledge about the e-commerce industry and subscription boxes. 

Can you name some of the artists whom you look up to?

My mother and then comes Maliha Abbas, a prominent activist and an artist. She has inspired me in many ways and has helped me in becoming what I am today.

I am also deeply inspired by the amazing metaphysical artist Tanya Shatseva, she is one of the artists who beautifully strikes out the balance between science, metaphysics, mythology, and art.

What can one expect from your art workshops?

Workshops are a great way to network with fellow artists and get to know the latest trends in the field of art.  Be it Resin art , watercolor or alcohol ink workshops, one will get to experience art in a different way and learn the art form in detail. 

The instructors are always available to guide and answer the questions.  We also conceptualize new ideas to make the experience memorable, for instance we conduct paint parties. 

We ensure that even a participant who has no knowledge about the artwork will walk out confidently and will be able to create art by themselves in the future. 

What exciting plans do you have in the coming  years?

Honestly, the list is really too long. But few major plans that I am currently working on are, starting a few more subscription boxes which would eventually serve people in different fields. I also plan on starting a personal art gallery in a few upcoming years. Along with it, I’ve been working on creating a definite brand for eco-friendly art supplies.

If you were to learn another art form, what would it be?

I would definitely get into sculptors and pottery. These two art forms attract me the most and I have been trying to get my hands on it for a really long time. 

Throughout your journey, who has been your biggest support?

My parents have been a constant support throughout the journey; My uncle and my Grandmother who pushed me to do the things that I love; My best friends, Sharmila and Bushra, I call them the backbone of all my events as they’ve played the biggest part in all the successful events. 

Hamad Jowher, my mentor has been extremely kind when it comes to helping me with my business. My teachers have always been positive about my future. Last but not the least, my Instagram Fam who have always appreciated me for my work

What advice would you give to the budding artists?

Always accept challenges and opportunities, don’t even miss the smallest one, you never know if that is the key you’ve always been looking for! And the day you reach the top, remember to appreciate and be grateful to the people who have always supported you in your journey and lift the ones who are trying to get the key.

What are your thoughts on Stoned Santa?

If someone’s looking for some personal touch gifting ideas then their search ends here. I really love the gifting solutions that Stoned Santa offers, and the way this team has been trying to be a way for artists to communicate with the world.  I would recommend each one of you to definitely gift your loved ones with their customized string art, which I love the most. 

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